Huda Kattan's net worth: Inside Huda Beauty founder's multimillion-dollar lifestyle, career, family controversies and more

Huda Kattan's net worth: Huda Kattan is not only a beauty creator. She is a business owner who turned online makeup content into a global brand. Today, her income, net worth, and public actions keep her in the spotlight for both business success and controversy.

This report breaks down Huda Kattan’s net worth, how Huda Beauty makes money, and how recent controversy affects her public image. It also explains the role her family plays in the company.



Huda Kattan was born on October 2, 1983, in Oklahoma City, USA, to parents of Iraqi origin. She studied finance at the University of Michigan and worked in the field before losing her job during the 2008 financial crisis.

After moving to Dubai to be close to her family, she trained as a makeup artist in Los Angeles. She later returned to Dubai and started a beauty blog, which became the foundation of Huda Beauty.

Huda Kattan launched Huda Beauty in 2013 with a $6,000 loan from her sisters. The first product was a set of false eyelashes.

The lashes sold fast after celebrity support, including praise from Kim Kardashian. Stores under Sephora in Dubai sold 7,000 units per week, far above expectations.

That early success pushed Huda Beauty into global markets.

Huda Kattan’s net worth has grown sharply over the years due to strong brand sales and ownership control.

• Estimated net worth (latest reports): $560 million, as per reported in TOI.
• Huda Beauty valuation (last public figure): $1.2 billion
• Listed by Forbes in 2023 as the richest self-made American businesswoman

Most of her net worth comes from equity in Huda Beauty, product launches, and direct-to-consumer sales.

Huda Beauty earns revenue through multiple channels

• Makeup products sold online and in global retail stores
• Direct brand sales through official websites
• Licensing and collaborations
• Spin-off brands, including fragrance lines

The company relies heavily on social media reach, which reduces traditional ad costs and boosts profit margins.

Huda Kattan often shares political views online. Her latest controversy started after she posted a video linked to protests in Iran.

Many Iranian users accused her of sharing content that favored the ruling government. Critics said the video ignored voices opposing the regime. The backlash spread fast across social platforms.

This was not her first controversy. In 2024, she shared claims on TikTok that blamed Israel for global events. The video was later removed for policy violations. Soon after, Huda Beauty products were pulled from some Sephora locations.

These moments raised questions about how public statements can affect brand value and long-term income.

Huda Kattan’s family plays a major role in the brand’s success.

• Alya Kattan leads digital marketing and social media strategy
• Mona Kattan founded the Kayali fragrance line and now fully owns it
• Her husband, Christopher Goncalo, serves as COO and Co-CEO of Huda Beauty

This close family structure allows tight control over branding, costs, and business decisions.

Huda Kattan has two daughters. Her eldest, Nour Giselle Goncalo, gained attention on TikTok in 2024 for makeup videos.

Online users questioned her appearance, but Nour denied cosmetic surgery and confirmed her age as 14. The moment showed how fame also brings pressure to the family.

So far, Huda Kattan’s net worth remains strong. Sales continue, and Huda Beauty still holds global demand.

However, repeated controversy can affect retail partnerships and brand trust. For a business built on personal influence, public opinion directly impacts future income.

Huda Kattan, Huda Beauty, net worth, controversy, and family are deeply linked. Her rise came from smart branding and strong family support. Her wealth now depends on how well the brand balances activism, public trust, and global business goals.

As of now, Huda Kattan’s net worth places her among the richest figures in the beauty industry—but her influence brings higher scrutiny than ever.